Outsourced Marketing Generates Valuable Savings

Whole team of people

More than 50 years of experience

Measurable results 4

Adjust to varying/seasonal workload

Marketing Strategist

Brand Manager

Communicatiosn Director

Product Strategist

Market Researcher

Marketing Manager

Marketing Planner

Public Relations Manager

Promotions Manager

Art Director

Graphic Designer

Website Developer

Search Engine Optimization Expert

Trade Show & Event Manager

Distribution Strategist

Pricing Strategist

4. An employee or freelancer only affects a small portion of the marketing program, making it difficult to assess his/her direct ROI.

Annual Salary comparable slightly more slightly more

Hiring Costs $0 $2,658¹ $0

Training Costs $0 $6,900² $0

Employee Benefits $0 $15,600² $0

Added Overhead $0 $11,544 $0

Avg $ of Replacing an Employee $0 $13,500³ $0

Approximate Annual Pay $120,000 $80,000 $120,000

Savings Per $10,000 Printing <$3,000> $0 $3,000

Savings Per $10,000 Advertising <$1,500> $0 $1,500

Savings Per $1,000 Promotional Items <$100> $0 $300

Approximate Annual Cost $115,400 $116,702³ $124,800

1. Price Waterhouse Coppers 2008/2009 US Human Capital Effectiveness Report Executive summary
2. Saratoga Institute Human Capital Report for 2000
3. Cost of replacing an employee is not inclyded in the total annual cost figure