Performed a complete assessment of the regional trends in the industry, analyzing all possible opportunities and threats
Repositioned the product portfolio to increase sales of the higher revenue generating product and developed a pricing strategy
Designed a sales approach that obtained buy-in from key players in the market
Created corporate identity, product flyers, website, product demo and drafted a sales proposals
Incorporated Mobile-XL's product launch into the GSM trade show in South Africa and began a regional publicity campaign
Began market research to gain additional information about potential customers
Patient referrals improved by more than 50% and patient acquisition improved by more than 250%.
The competition was crippled - one office closed and more are expected.