clients

Improve effectiveness of direct mail campaign in order to increase customers and revenues, increase number of B2B accounts.

Performed a complete assessment of the company, industry and competition, analyzing all possible opportunities and threats

Created market research program to keep in touch with changes in what was important to consumers and created customer appreciation program

Redesigned mailers and flyers around target market in order to increase perceived value to better match price of service and upscale clientele

Enhanced sales process by creating materials targeting corporate clients and identified potential clients

Improved branding by applying company logo to trucks, creating yard signage, and providing service cards

Increased ratio of B2C to B2B accounts from 90% /10% to 50%/50%

Increased response rates of direct mail campaign from 0.5% to just over 10%

Increased revenues more than 2500% over a three year period

Company increased employees from 5 to over 100