Performed a complete assessment of the regional trends in the industry, analyzing all possible opportunities and threats
Repositioned the product portfolio to increase sales of the higher revenue generating product and developed a pricing strategy
Designed a sales approach that obtained buy-in from key players in the market
Created corporate identity, product flyers, website, product demo and drafted a sales proposals
Incorporated Mobile-XL's product launch into the GSM trade show in South Africa and began a regional publicity campaign
Began market research to gain additional information about potential customers
Within 45 days of outsourcing marketing with Ingenuity, Mobile-XL signed a large contract with its number one target, who then began equipping all of their handsets with the Mobile-XL application.
At the GSM trade show, after only 3 months of working with Ingenuity, numerous additional contracts were signed by regional carriers agreeing to provide the application to their customers.