Mobile XL Telecommunications / Software Applications Business to Business
Sell mobile phone application to South African and Middle Eastern markets.
Performed a complete assessment of the regional trends in the industry, analyzing all possible opportunities and threats

Repositioned the product portfolio to increase sales of the higher revenue generating product and developed a pricing strategy

Designed a sales approach that obtained buy-in from key players in the market

Created corporate identity, product flyers, website, product demo and drafted a sales proposals

Incorporated Mobile-XL's product launch into the GSM trade show in South Africa and began a regional publicity campaign

Began market research to gain additional information about potential customers