Performed a complete assessment of the company, industry and competition, analyzing all possible opportunities and threats
Created marketing strategy based on being market fashion leader, licensing various brands and commanding prices with a 30%+ premium
Completely redesigned product line and website to fit with new strategy
Formed complex focus group research to identify the best products and detailed attributes within various target markets
Created quarterly trend report for use in sales process and to establish company as THE knowledgeable source for fashion
Created and gave sales presentations about the company's products being based on market research and the most up to date fashion trends
Designed trade ad campaign focused around product launches
Increased revenues by more than 450% over 2 years
Improved account retention by more than 50%
Increased average prices by more than 60%