Performed a complete assessment of the practice, industry and competition, analyzing all possible opportunities and threats
Created marketing strategy based on personality and style of ophthalmologist that would stand out in a crowded competitive landscape
Completely redesigned materials to fit with new strategy
Made recommendations to revise office decor
Designed quarterly newsletter to maintain contact with patients
Improved customer experience and created customer appreciation program
Designed ad campaign and marketing materials to fit marketing strategy
Improved patient retention by more than 50%
Improved patient acquisition by more than 30%
Increased usage of surgery center by 20%