clients

Increase occupancy rates.

Performed a complete assessment of the business, industry and competition, analyzing all possible opportunities and threats

Created new marketing and branding strategies

Created smaller packages for fringe segments that increased awareness about the main fitness retreat and led to additional bookings in that area

Expanded offering beyond original fitness week, to include: bikers, weekend fitness retreat, girl's weekends, weddings, and corporate retreats and small conferences

Completely redesigned marketing materials to fit with new strategy: website, brochure, rack cards, advertising.

Improved customer experience and created customer appreciation and referral program

Improved occupancy rates by more than 300%

Created corporate clientele, which increased weekday bookings